Auto Repair and Tire Service in Slidell, LA
As a young child, Gene Williams dreamed of owning his own business. At nine years old, he started selling Grit newspapers. While on his paper route, he met Ralph Orr who owned Orr Tire in Slidell. At age 12, Gene started working for Mr. Orr and continued to work for him through high school and college. At 19, Gene went into the U.S. Navy for 4 years. Upon getting out of the Navy, he came home to Slidell. Mr. Orr co-signed for a loan and Gene opened Williams Tire in a rented building on Front Street.
Having minimal equipment and no money to buy inventory, Gene would have to collect the money first, then he, or his wife Michele, would drive to Gulfport to pick up the tires. In order to get business, he would stand in the street waiving and telling people, "Let me check your tires." No tire was too large or too small from him to fix.
After being on Front Street for 4 years, he was told he would have to move in three months. He found a piece of property with an old, dilapidated house on Shortcut Road. He would work out of that house for four more years until he could afford to build the currect building. Even after hiring employees, he continued to do manual labor himself.
Gene built a successful business based on honesty, integrity and hard work. He only missed one day of work due to illness. His faith in God, desire to do right, and strong work ethic earned the trust of his customers and as well as their loyalty. This is what made Williams Tire the thriving business that it is today. He passed on these values to his sons, Michael and Steven, who worked for him throughout their high school years every Saturday and through those summers. After 44 years, Gene came down with an illness that forced him to take some time off. He and Michele brought in a partner, Billy Doyle, who is running the shop with the same honesty, integrity and core family values. Gene continues to pop-in and visit from time to time, and if come in to get a tire, you may see his smiling face. Williams Tire will continue to provide "Excellent Service at a Fair Price" for the entire Slidell community and the surrounding area.
Williams Tire & Auto Service LLC